How many harley davidson owners are there

Think an article needs a correction? Reach Rich here. Motorcycles have come a long way since , when Gottlieb Daimler and Wilhelm Maybach built the first one in Germany. Called the reitwagen, or riding car, its engine had 0.

Fourteen years later, the first production bike was made by Hildebrand and Wolfmuller featuring a two-cylinder engine that produced 2. Today's motorcycles are obviously more powerful iron horses. The industry has grown over the past years serving a much more diverse crowd of riding enthusiasts.

Although bike makers have struggled to recover from the financial-market meltdown a decade ago, here are 13 additional facts from the Motorcycle Industry Council that will blow you away. There were , new motorcycles sold in , up slightly from the prior year, but sales are expected to have declined around 2. Harley-Davidson accounted for Yet Harley reported at the end of January, and U. S sales in California had the most new motorcycle sales, at 78,, or The next closest state was Florida, at 41,, followed by Texas, with 41, new bikes sold.

Levatich said this will eliminate some very realistic barriers, including riders that do not possess a bike, gear or have a person to ride with.

The final target area is solidifying rider commitment through what Levatich called "riding epic journeys. Perhaps the biggest challenge, Levatich said, in this More Roads to Harley-Davidson initiative is the fact that for years Harley-Davidson has been committed to a focus on making great motorcycles.

Now, the company is transforming its approach to building new riders. That requires different skills, capabilities and mindsets, Levatich said. Data suggest a considerable generational divide in attitudes toward heavyweight motorcycles, the sort of bikes sold by brands such as Harley and Polaris' Indian brand, said UBS analyst Robin Farley in a note published Friday.

It turns out that younger people do consider buying motorcycles, but for entirely different reasons than older customers, and that has potentially profound implications for companies such as Harley-Davidson, which has been struggling with declining sales and an aging demographic. The survey's most significant finding is that to year-olds consider buying a bike for "ease of transportation," whereas older buyers purchase bikes "as a hobby" or because "motorcycles are cool.

These are the customers buying motorcycles out of a passion for the product or lifestyle. Younger buyers appear to be more motivated to consider motorcycles for practical reasons, which means it is likely they will be more interested in less expensive bikes that bring in lower margins for manufacturers.

The most important statistics. Further related statistics. Further Content: You might find this interesting as well. Motorcycle market in Italy. Learn more about how Statista can support your business. February 23, Harley-Davidson's worldwide motorcycle retail sales between FY and FY , by country or region in units [Graph]. In Statista. Accessed November 12, Harley-Davidson's worldwide motorcycle retail sales between FY and FY , by country or region in units.

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